Monthly Profit Analysis
Nordanyan Law · 2025 · Internal Only
YTD Signed Cases
312
YTD Failed Sign-Ups
84
$420,000 lost potential
YTD Total Leads
1214
YTD Revenue (Est)
$1,560,000
YTD Profit (Est)
$1,068,904
YTD Margin
68.5%
YTD ROAS
3.18x
YTD CPSC
$1,192
YTD Closing %
25.7%
Monthly Breakdown
January 2025 Profit Analysis
PPC Spend
$21,935.96
Rudy Cost
$3,290.39
Amy Cost
$3,895.00
Total Marketing Expenses
$29,121.35
Signed Cases
18
Failed Sign Ups
4
Cost Per Signed Case
$1,218.66
Potential Revenue
$90,000.00
Potential Profit
$60,878.65
Return on Ad Spend
3.09
Total Leads
93
Cost Per Lead
$235.87
Closing Percentage
19%
Profit Margin
68%
February 2025 Profit Analysis
PPC Spend
$33,668.78
Rudy Cost
$5,050.32
Amy Cost
$5,115.00
Total Marketing Expenses
$43,834.10
Signed Cases
36
Failed Sign Ups
4
Cost Per Signed Case
$935.24
Potential Revenue
$180,000.00
Potential Profit
$136,165.90
Return on Ad Spend
4.11
Total Leads
103
Cost Per Lead
$326.88
Closing Percentage
35%
Profit Margin
76%
March 2025 Profit Analysis
PPC Spend
$31,095.22
Rudy Cost
$4,664.28
Amy Cost
$4,680.00
Total Marketing Expenses
$40,439.50
Signed Cases
24
Failed Sign Ups
6
Cost Per Signed Case
$1,295.63
Potential Revenue
$120,000.00
Potential Profit
$79,560.50
Return on Ad Spend
2.97
Total Leads
90
Cost Per Lead
$345.50
Closing Percentage
27%
Profit Margin
66%
April 2025 Profit Analysis
PPC Spend
$20,615.65
Rudy Cost
$3,092.35
Amy Cost
$2,715.00
Total Marketing Expenses
$26,423.00
Signed Cases
13
Failed Sign Ups
11
Cost Per Signed Case
$1,585.82
Potential Revenue
$65,000.00
Potential Profit
$38,577.00
Return on Ad Spend
2.46
Total Leads
56
Cost Per Lead
$368.14
Closing Percentage
23%
Profit Margin
59%
May 2025 Profit Analysis
PPC Spend
$41,658.31
Rudy Cost
$6,248.75
Amy Cost
$7,755.00
Total Marketing Expenses
$55,662.06
Signed Cases
37
Failed Sign Ups
2
Cost Per Signed Case
$1,125.90
Potential Revenue
$185,000.00
Potential Profit
$129,337.94
Return on Ad Spend
3.32
Total Leads
121
Cost Per Lead
$344.28
Closing Percentage
31%
Profit Margin
70%
June 2025 Profit Analysis
PPC Spend
$30,724.16
Rudy Cost
$4,608.62
Amy Cost
$4,340.00
Total Marketing Expenses
$39,672.78
Signed Cases
23
Failed Sign Ups
5
Cost Per Signed Case
$1,335.83
Potential Revenue
$115,000.00
Potential Profit
$75,327.22
Return on Ad Spend
2.90
Total Leads
93
Cost Per Lead
$330.37
Closing Percentage
25%
Profit Margin
66%
July 2025 Profit Analysis
PPC Spend
$30,464.76
Rudy Cost
$4,569.71
Amy Cost
$4,575.00
Total Marketing Expenses
$39,609.47
Signed Cases
24
Failed Sign Ups
2
Cost Per Signed Case
$1,269.37
Potential Revenue
$120,000.00
Potential Profit
$80,390.53
Return on Ad Spend
3.03
Total Leads
96
Cost Per Lead
$317.34
Closing Percentage
25%
Profit Margin
67%
August 2025 Profit Analysis
PPC Spend
$41,297.38
Rudy Cost
$6,194.61
Amy Cost
$6,330.00
Total Marketing Expenses
$53,821.99
Signed Cases
31
Failed Sign Ups
15
Cost Per Signed Case
$1,332.17
Potential Revenue
$155,000.00
Potential Profit
$101,178.01
Return on Ad Spend
2.88
Total Leads
129
Cost Per Lead
$320.13
Closing Percentage
24%
Profit Margin
65%
September 2025 Profit Analysis
PPC Spend
$40,611.32
Rudy Cost
$6,091.70
Amy Cost
$6,080.00
Total Marketing Expenses
$52,783.02
Signed Cases
34
Failed Sign Ups
12
Cost Per Signed Case
$1,194.45
Potential Revenue
$170,000.00
Potential Profit
$117,216.98
Return on Ad Spend
3.22
Total Leads
115
Cost Per Lead
$353.14
Closing Percentage
30%
Profit Margin
69%
October 2025 Profit Analysis
PPC Spend
$39,412.55
Rudy Cost
$5,911.88
Amy Cost
$5,430.00
Total Marketing Expenses
$50,754.43
Signed Cases
27
Failed Sign Ups
11
Cost Per Signed Case
$1,459.72
Potential Revenue
$135,000.00
Potential Profit
$84,245.57
Return on Ad Spend
2.66
Total Leads
131
Cost Per Lead
$300.86
Closing Percentage
21%
Profit Margin
62%
November 2025 Profit Analysis
PPC Spend
$17,847.09
Rudy Cost
$2,677.06
Amy Cost
$4,225.00
Total Marketing Expenses
$24,749.15
Signed Cases
17
Failed Sign Ups
3
Cost Per Signed Case
$1,049.83
Potential Revenue
$85,000.00
Potential Profit
$60,250.85
Return on Ad Spend
3.43
Total Leads
86
Cost Per Lead
$207.52
Closing Percentage
20%
Profit Margin
71%
December 2025 Profit Analysis
PPC Spend
$22,470.08
Rudy Cost
$6,370.51
Amy Cost
$5,385.00
Total Marketing Expenses
$34,225.59
Signed Cases
28
Failed Sign Ups
9
Cost Per Signed Case
$802.50
Potential Revenue
$140,000.00
Potential Profit
$105,774.41
Return on Ad Spend
4.09
Total Leads
101
Cost Per Lead
$222.48
Closing Percentage
28%
Profit Margin
76%
Monthly Trends
2025 Year-to-Date
| Metric | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PPC Spend | $21,936 | $33,669 | $31,095 | $20,616 | $41,658 | $30,724 | $30,465 | $41,297 | $40,611 | $39,413 | $17,847 | $22,470 | $371,801 |
| FB Spend | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Ad Spend | $21,936 | $33,669 | $31,095 | $20,616 | $41,658 | $30,724 | $30,465 | $41,297 | $40,611 | $39,413 | $17,847 | $22,470 | $371,801 |
| Rudy Cost | $3,290 | $5,050 | $4,664 | $3,092 | $6,249 | $4,609 | $4,570 | $6,195 | $6,092 | $5,912 | $2,677 | $6,371 | $58,770 |
| Amy Cost | $3,895 | $5,115 | $4,680 | $2,715 | $7,755 | $4,340 | $4,575 | $6,330 | $6,080 | $5,430 | $4,225 | $5,385 | $60,525 |
| Total Expenses | $29,121 | $43,834 | $40,440 | $26,423 | $55,662 | $39,673 | $39,609 | $53,822 | $52,783 | $50,754 | $24,749 | $34,226 | $491,096 |
| Signed Cases | 18 | 36 | 24 | 13 | 37 | 23 | 24 | 31 | 34 | 27 | 17 | 28 | 312 |
| Failed Signups | 4 | 4 | 6 | 11 | 2 | 5 | 2 | 15 | 12 | 11 | 3 | 9 | 84 |
| Total Leads | 93 | 103 | 90 | 56 | 121 | 93 | 96 | 129 | 115 | 131 | 86 | 101 | 1214 |
| CPSC | $1,219 | $935 | $1,296 | $1,586 | $1,126 | $1,336 | $1,269 | $1,332 | $1,194 | $1,460 | $1,050 | $803 | $1,192 |
| CPL | $236 | $327 | $346 | $368 | $344 | $330 | $317 | $320 | $353 | $301 | $208 | $222 | $306 |
| ROAS | 3.09x | 4.11x | 2.97x | 2.46x | 3.32x | 2.90x | 3.03x | 2.88x | 3.22x | 2.66x | 3.43x | 4.09x | 3.18x |
| Est. Revenue | $90,000 | $180,000 | $120,000 | $65,000 | $185,000 | $115,000 | $120,000 | $155,000 | $170,000 | $135,000 | $85,000 | $140,000 | $1,560,000 |
| Est. Profit | $60,879 | $136,166 | $79,560 | $38,577 | $129,338 | $75,327 | $80,391 | $101,178 | $117,217 | $84,246 | $60,251 | $105,774 | $1,068,904 |
| Close Rate | 19.4% | 35.0% | 26.7% | 23.2% | 30.6% | 24.7% | 25.0% | 24.0% | 29.6% | 20.6% | 19.8% | 27.7% | 25.7% |
| Profit Margin | 67.6% | 75.6% | 66.3% | 59.3% | 69.9% | 65.5% | 67.0% | 65.3% | 69.0% | 62.4% | 70.9% | 75.6% | 68.5% |