Front-end → calls · forms · chats → CRM → signed revenue · north-star = cost-per-signed
PAUSE / FIX
★ North-Star · Cost per Signed Case
$3,152
Target $1,000 · 5:1 on $5,000/case
PAUSE / FIX
Settled cohort $3,152 · 17 signed
Cash view (signed ÷ 30d spend) $2,200
⏳ 21 signed from leads in the last 30d are still maturing —
recent cohorts read as developing, not final (metric dictionary §3B).
What to do next
Google cost-per-signed $2,826 is >2× the $1,000 target — audit targeting/creative or shift budget.
Meta drives 145 leads but only 8% sign — volume is cheap, quality isn't. Tighten lead criteria.
31 missed calls in 30d — each is a lost signed-case shot. Check answer-rate / after-hours coverage.
Blended cost-per-signed $3,152 vs $1,000 target (PAUSE / FIX) — fix the worst channel before scaling.
The Funnel (last 30 days)
Ad spend (30d)
$48,410
Meta $25,805 · Google $22,605
Calls captured
70
300 inbound · 197 answered · 70 conversion (≥30s)
Leads created
204
phone 78 · form 70 · chat 25 · 31 missed (excl.)
Qualified (Retainer Sent)
28
14% of leads
Signed (cash, 30d)
22
11% of leads
Signed revenue
$110,000
$5,000/case baseline
Per-Channel Economics · true cost-per-signed (GHL truth ÷ spend)
Channel
Spend (30d)
Leads
Qualified
Signed
Lead→Signed
Cost/Signed
Cohort
Verdict
Meta / Facebook
$25,805
145
17
12
8.3%
$2,150
$7,858
PAUSE / FIX
Google
$22,605
35
9
8
22.9%
$2,826
$2,014
PAUSE / FIX
Organic / Other
—
24
2
2
8.3%
—
—
—
Cost-per-signed = channel ad-spend ÷ GHL-produced signed cases — the number Ads Manager
can't show (it credits attribution-gapped cases to ~0). Cohort column dates each signed case to the
month its lead originated. Verdict bands key off the $$1,000 target.
Last updated 2026-06-26 · source of truth: GoHighLevel · CallRail · Google Ads · Meta ·
read-only rollup. Cost-per-signed cohort-dated per the signed-off metric dictionary.