Monthly Profit Analysis
Nordanyan Law · 2024 · Internal Only
YTD Signed Cases
237
YTD Failed Sign-Ups
0
$0 lost potential
YTD Total Leads
1122
YTD Revenue (Est)
$1,185,000
YTD Profit (Est)
$812,766
YTD Margin
68.6%
YTD ROAS
3.18x
YTD CPSC
$1,173
YTD Closing %
21.1%
Monthly Breakdown
January 2024 Profit Analysis
PPC Spend
$15,950.48
Rudy Cost
$8,600.00
Amy Cost
$5,070.00
Total Marketing Expenses
$29,620.48
Signed Cases
24
Failed Sign Ups
0
Cost Per Signed Case
$664.60
Potential Revenue
$120,000.00
Potential Profit
$90,379.52
Return on Ad Spend
4.05
Total Leads
137
Cost Per Lead
$116.43
Closing Percentage
18%
Profit Margin
75%
February 2024 Profit Analysis
PPC Spend
$23,243.74
Rudy Cost
$3,719.70
Amy Cost
$5,450.00
Total Marketing Expenses
$32,413.44
Signed Cases
24
Failed Sign Ups
0
Cost Per Signed Case
$968.49
Potential Revenue
$120,000.00
Potential Profit
$87,586.56
Return on Ad Spend
3.70
Total Leads
144
Cost Per Lead
$161.41
Closing Percentage
17%
Profit Margin
73%
March 2024 Profit Analysis
PPC Spend
$34,097.02
Rudy Cost
$4,814.55
Amy Cost
$5,320.00
Total Marketing Expenses
$44,231.57
Signed Cases
23
Failed Sign Ups
0
Cost Per Signed Case
$1,482.48
Potential Revenue
$115,000.00
Potential Profit
$70,768.43
Return on Ad Spend
2.60
Total Leads
138
Cost Per Lead
$247.08
Closing Percentage
17%
Profit Margin
62%
April 2024 Profit Analysis
PPC Spend
$35,478.03
Rudy Cost
$3,547.80
Amy Cost
$5,080.00
Total Marketing Expenses
$44,105.83
Signed Cases
26
Failed Sign Ups
0
Cost Per Signed Case
$1,364.54
Potential Revenue
$130,000.00
Potential Profit
$85,894.17
Return on Ad Spend
2.95
Total Leads
133
Cost Per Lead
$266.75
Closing Percentage
20%
Profit Margin
66%
May 2024 Profit Analysis
PPC Spend
$16,035.70
Rudy Cost
$2,255.36
Amy Cost
$2,900.00
Total Marketing Expenses
$21,191.06
Signed Cases
13
Failed Sign Ups
0
Cost Per Signed Case
$1,233.52
Potential Revenue
$65,000.00
Potential Profit
$43,808.94
Return on Ad Spend
3.07
Total Leads
82
Cost Per Lead
$195.56
Closing Percentage
16%
Profit Margin
67%
June 2024 Profit Analysis
PPC Spend
$25,826.29
Rudy Cost
$3,873.94
Amy Cost
$4,230.00
Total Marketing Expenses
$33,930.23
Signed Cases
22
Failed Sign Ups
0
Cost Per Signed Case
$1,173.92
Potential Revenue
$110,000.00
Potential Profit
$76,069.77
Return on Ad Spend
3.24
Total Leads
80
Cost Per Lead
$322.83
Closing Percentage
28%
Profit Margin
69%
July 2024 Profit Analysis
PPC Spend
$16,629.33
Rudy Cost
$2,494.40
Amy Cost
$2,360.00
Total Marketing Expenses
$21,483.73
Signed Cases
12
Failed Sign Ups
0
Cost Per Signed Case
$1,385.78
Potential Revenue
$60,000.00
Potential Profit
$38,516.27
Return on Ad Spend
2.79
Total Leads
61
Cost Per Lead
$272.61
Closing Percentage
20%
Profit Margin
64%
August 2024 Profit Analysis
PPC Spend
$23,171.14
Rudy Cost
$3,475.67
Amy Cost
$3,690.00
Total Marketing Expenses
$30,336.81
Signed Cases
18
Failed Sign Ups
0
Cost Per Signed Case
$1,287.29
Potential Revenue
$90,000.00
Potential Profit
$59,663.19
Return on Ad Spend
2.97
Total Leads
74
Cost Per Lead
$313.12
Closing Percentage
24%
Profit Margin
66%
September 2024 Profit Analysis
PPC Spend
$28,157.13
Rudy Cost
$4,223.57
Amy Cost
$4,920.00
Total Marketing Expenses
$37,300.70
Signed Cases
27
Failed Sign Ups
0
Cost Per Signed Case
$1,042.86
Potential Revenue
$135,000.00
Potential Profit
$97,699.30
Return on Ad Spend
3.62
Total Leads
91
Cost Per Lead
$309.42
Closing Percentage
30%
Profit Margin
72%
October 2024 Profit Analysis
PPC Spend
$30,111.19
Rudy Cost
$4,516.68
Amy Cost
$4,440.00
Total Marketing Expenses
$39,067.87
Signed Cases
23
Failed Sign Ups
0
Cost Per Signed Case
$1,309.18
Potential Revenue
$115,000.00
Potential Profit
$75,932.13
Return on Ad Spend
2.94
Total Leads
92
Cost Per Lead
$327.30
Closing Percentage
25%
Profit Margin
66%
November 2024 Profit Analysis
PPC Spend
$17,987.54
Rudy Cost
$2,698.13
Amy Cost
$2,760.00
Total Marketing Expenses
$23,445.67
Signed Cases
13
Failed Sign Ups
0
Cost Per Signed Case
$1,383.66
Potential Revenue
$65,000.00
Potential Profit
$41,554.33
Return on Ad Spend
2.77
Total Leads
60
Cost Per Lead
$299.79
Closing Percentage
22%
Profit Margin
64%
December 2024 Profit Analysis
PPC Spend
$11,344.91
Rudy Cost
$1,701.74
Amy Cost
$2,060.00
Total Marketing Expenses
$15,106.65
Signed Cases
12
Failed Sign Ups
0
Cost Per Signed Case
$945.41
Potential Revenue
$60,000.00
Potential Profit
$44,893.35
Return on Ad Spend
3.97
Total Leads
30
Cost Per Lead
$378.16
Closing Percentage
40%
Profit Margin
75%
Monthly Trends
2024 Year-to-Date
| Metric | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PPC Spend | $15,950 | $23,244 | $34,097 | $35,478 | $16,036 | $25,826 | $16,629 | $23,171 | $28,157 | $30,111 | $17,988 | $11,345 | $278,032 |
| FB Spend | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Ad Spend | $15,950 | $23,244 | $34,097 | $35,478 | $16,036 | $25,826 | $16,629 | $23,171 | $28,157 | $30,111 | $17,988 | $11,345 | $278,032 |
| Rudy Cost | $8,600 | $3,720 | $4,815 | $3,548 | $2,255 | $3,874 | $2,494 | $3,476 | $4,224 | $4,517 | $2,698 | $1,702 | $45,922 |
| Amy Cost | $5,070 | $5,450 | $5,320 | $5,080 | $2,900 | $4,230 | $2,360 | $3,690 | $4,920 | $4,440 | $2,760 | $2,060 | $48,280 |
| Total Expenses | $29,620 | $32,413 | $44,232 | $44,106 | $21,191 | $33,930 | $21,484 | $30,337 | $37,301 | $39,068 | $23,446 | $15,107 | $372,234 |
| Signed Cases | 24 | 24 | 23 | 26 | 13 | 22 | 12 | 18 | 27 | 23 | 13 | 12 | 237 |
| Failed Signups | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Leads | 137 | 144 | 138 | 133 | 82 | 80 | 61 | 74 | 91 | 92 | 60 | 30 | 1122 |
| CPSC | $665 | $968 | $1,482 | $1,365 | $1,234 | $1,174 | $1,386 | $1,287 | $1,043 | $1,309 | $1,384 | $945 | $1,173 |
| CPL | $116 | $161 | $247 | $267 | $196 | $323 | $273 | $313 | $309 | $327 | $300 | $378 | $248 |
| ROAS | 4.05x | 3.70x | 2.60x | 2.95x | 3.07x | 3.24x | 2.79x | 2.97x | 3.62x | 2.94x | 2.77x | 3.97x | 3.18x |
| Est. Revenue | $120,000 | $120,000 | $115,000 | $130,000 | $65,000 | $110,000 | $60,000 | $90,000 | $135,000 | $115,000 | $65,000 | $60,000 | $1,185,000 |
| Est. Profit | $90,380 | $87,587 | $70,768 | $85,894 | $43,809 | $76,070 | $38,516 | $59,663 | $97,699 | $75,932 | $41,554 | $44,893 | $812,766 |
| Close Rate | 17.5% | 16.7% | 16.7% | 19.5% | 15.9% | 27.5% | 19.7% | 24.3% | 29.7% | 25.0% | 21.7% | 40.0% | 21.1% |
| Profit Margin | 75.3% | 73.0% | 61.5% | 66.1% | 67.4% | 69.2% | 64.2% | 66.3% | 72.4% | 66.0% | 63.9% | 74.8% | 68.6% |