Monthly Profit Analysis
Nordanyan Law · 2023 · Internal Only
YTD Signed Cases
363
YTD Failed Sign-Ups
0
$0 lost potential
YTD Total Leads
2020
YTD Revenue (Est)
$1,815,000
YTD Profit (Est)
$1,346,327
YTD Margin
74.2%
YTD ROAS
3.87x
YTD CPSC
$939
YTD Closing %
18.0%
Monthly Breakdown
January 2023 Profit Analysis
PPC Spend
$40,232.28
Rudy Cost
$6,034.84
Amy Cost
$6,490.00
Total Marketing Expenses
$52,757.12
Signed Cases
33
Failed Sign Ups
0
Cost Per Signed Case
$1,219.16
Potential Revenue
$165,000.00
Potential Profit
$112,242.88
Return on Ad Spend
3.13
Total Leads
177
Cost Per Lead
$227.30
Closing Percentage
19%
Profit Margin
68%
February 2023 Profit Analysis
PPC Spend
$25,905.56
Rudy Cost
$3,885.83
Amy Cost
$6,700.00
Total Marketing Expenses
$36,491.39
Signed Cases
35
Failed Sign Ups
0
Cost Per Signed Case
$740.16
Potential Revenue
$175,000.00
Potential Profit
$138,508.61
Return on Ad Spend
4.80
Total Leads
191
Cost Per Lead
$135.63
Closing Percentage
18%
Profit Margin
79%
March 2023 Profit Analysis
PPC Spend
$22,587.10
Rudy Cost
$3,388.05
Amy Cost
$5,030.00
Total Marketing Expenses
$31,005.15
Signed Cases
26
Failed Sign Ups
0
Cost Per Signed Case
$868.73
Potential Revenue
$130,000.00
Potential Profit
$98,994.85
Return on Ad Spend
4.19
Total Leads
144
Cost Per Lead
$156.85
Closing Percentage
18%
Profit Margin
76%
April 2023 Profit Analysis
PPC Spend
$25,795.82
Rudy Cost
$4,317.53
Amy Cost
$5,490.00
Total Marketing Expenses
$35,603.35
Signed Cases
31
Failed Sign Ups
0
Cost Per Signed Case
$832.12
Potential Revenue
$155,000.00
Potential Profit
$119,396.65
Return on Ad Spend
4.35
Total Leads
144
Cost Per Lead
$179.14
Closing Percentage
22%
Profit Margin
77%
May 2023 Profit Analysis
PPC Spend
$44,489.39
Rudy Cost
$6,673.41
Amy Cost
$8,160.00
Total Marketing Expenses
$59,322.80
Signed Cases
50
Failed Sign Ups
0
Cost Per Signed Case
$889.79
Potential Revenue
$250,000.00
Potential Profit
$190,677.20
Return on Ad Spend
4.21
Total Leads
214
Cost Per Lead
$207.89
Closing Percentage
23%
Profit Margin
76%
June 2023 Profit Analysis
PPC Spend
$44,964.54
Rudy Cost
$6,744.68
Amy Cost
$7,940.00
Total Marketing Expenses
$59,649.22
Signed Cases
35
Failed Sign Ups
0
Cost Per Signed Case
$1,284.70
Potential Revenue
$175,000.00
Potential Profit
$115,350.78
Return on Ad Spend
2.93
Total Leads
234
Cost Per Lead
$192.16
Closing Percentage
15%
Profit Margin
66%
July 2023 Profit Analysis
PPC Spend
$41,525.70
Rudy Cost
$6,228.85
Amy Cost
$8,430.00
Total Marketing Expenses
$56,184.55
Signed Cases
45
Failed Sign Ups
0
Cost Per Signed Case
$922.79
Potential Revenue
$225,000.00
Potential Profit
$168,815.45
Return on Ad Spend
4.00
Total Leads
235
Cost Per Lead
$176.71
Closing Percentage
19%
Profit Margin
75%
August 2023 Profit Analysis
PPC Spend
$40,043.60
Rudy Cost
$6,154.80
Amy Cost
$7,090.00
Total Marketing Expenses
$53,288.40
Signed Cases
39
Failed Sign Ups
0
Cost Per Signed Case
$1,026.76
Potential Revenue
$195,000.00
Potential Profit
$141,711.60
Return on Ad Spend
3.66
Total Leads
224
Cost Per Lead
$178.77
Closing Percentage
17%
Profit Margin
73%
September 2023 Profit Analysis
PPC Spend
$17,153.66
Rudy Cost
$2,697.85
Amy Cost
$3,490.00
Total Marketing Expenses
$23,341.51
Signed Cases
15
Failed Sign Ups
0
Cost Per Signed Case
$1,143.58
Potential Revenue
$75,000.00
Potential Profit
$51,658.49
Return on Ad Spend
3.21
Total Leads
122
Cost Per Lead
$140.60
Closing Percentage
12%
Profit Margin
69%
October 2023 Profit Analysis
PPC Spend
$11,180.86
Rudy Cost
$4,677.13
Amy Cost
$3,910.00
Total Marketing Expenses
$19,767.99
Signed Cases
16
Failed Sign Ups
0
Cost Per Signed Case
$698.80
Potential Revenue
$80,000.00
Potential Profit
$60,232.01
Return on Ad Spend
4.05
Total Leads
127
Cost Per Lead
$88.04
Closing Percentage
13%
Profit Margin
75%
November 2023 Profit Analysis
PPC Spend
$13,449.39
Rudy Cost
$2,017.41
Amy Cost
$3,180.00
Total Marketing Expenses
$18,646.80
Signed Cases
15
Failed Sign Ups
0
Cost Per Signed Case
$896.63
Potential Revenue
$75,000.00
Potential Profit
$56,353.20
Return on Ad Spend
4.02
Total Leads
100
Cost Per Lead
$134.49
Closing Percentage
15%
Profit Margin
75%
December 2023 Profit Analysis
PPC Spend
$13,543.57
Rudy Cost
$5,031.54
Amy Cost
$4,040.00
Total Marketing Expenses
$22,615.11
Signed Cases
23
Failed Sign Ups
0
Cost Per Signed Case
$588.85
Potential Revenue
$115,000.00
Potential Profit
$92,384.89
Return on Ad Spend
5.09
Total Leads
108
Cost Per Lead
$125.40
Closing Percentage
21%
Profit Margin
80%
Monthly Trends
2023 Year-to-Date
| Metric | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PPC Spend | $40,232 | $25,906 | $22,587 | $25,796 | $44,489 | $44,965 | $41,526 | $40,044 | $17,154 | $11,181 | $13,449 | $13,544 | $340,871 |
| FB Spend | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Ad Spend | $40,232 | $25,906 | $22,587 | $25,796 | $44,489 | $44,965 | $41,526 | $40,044 | $17,154 | $11,181 | $13,449 | $13,544 | $340,871 |
| Rudy Cost | $6,035 | $3,886 | $3,388 | $4,318 | $6,673 | $6,745 | $6,229 | $6,155 | $2,698 | $4,677 | $2,017 | $5,032 | $57,852 |
| Amy Cost | $6,490 | $6,700 | $5,030 | $5,490 | $8,160 | $7,940 | $8,430 | $7,090 | $3,490 | $3,910 | $3,180 | $4,040 | $69,950 |
| Total Expenses | $52,757 | $36,491 | $31,005 | $35,603 | $59,323 | $59,649 | $56,185 | $53,288 | $23,342 | $19,768 | $18,647 | $22,615 | $468,673 |
| Signed Cases | 33 | 35 | 26 | 31 | 50 | 35 | 45 | 39 | 15 | 16 | 15 | 23 | 363 |
| Failed Signups | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Leads | 177 | 191 | 144 | 144 | 214 | 234 | 235 | 224 | 122 | 127 | 100 | 108 | 2020 |
| CPSC | $1,219 | $740 | $869 | $832 | $890 | $1,285 | $923 | $1,027 | $1,144 | $699 | $897 | $589 | $939 |
| CPL | $227 | $136 | $157 | $179 | $208 | $192 | $177 | $179 | $141 | $88 | $134 | $125 | $169 |
| ROAS | 3.13x | 4.80x | 4.19x | 4.35x | 4.21x | 2.93x | 4.00x | 3.66x | 3.21x | 4.05x | 4.02x | 5.09x | 3.87x |
| Est. Revenue | $165,000 | $175,000 | $130,000 | $155,000 | $250,000 | $175,000 | $225,000 | $195,000 | $75,000 | $80,000 | $75,000 | $115,000 | $1,815,000 |
| Est. Profit | $112,243 | $138,509 | $98,995 | $119,397 | $190,677 | $115,351 | $168,815 | $141,712 | $51,658 | $60,232 | $56,353 | $92,385 | $1,346,327 |
| Close Rate | 18.6% | 18.3% | 18.1% | 21.5% | 23.4% | 15.0% | 19.1% | 17.4% | 12.3% | 12.6% | 15.0% | 21.3% | 18.0% |
| Profit Margin | 68.0% | 79.1% | 76.1% | 77.0% | 76.3% | 65.9% | 75.0% | 72.7% | 68.9% | 75.3% | 75.1% | 80.3% | 74.2% |