PPC Performance
Month-to-date metrics from Google Ads + Facebook Ads + CRM ground truth
NO
Nordanyan Law
law firm
Google Ads
Facebook Ads
Ghl
Callrail
Seo
Combined — GHL Pipeline
MTD Spend
$39,051
of $48,000 target
▼
1.6% vs Mar
Leads
225
GHL Working
▼
21.9% vs Mar
Qualified
23
Retainer Sent
▼
25.8% vs Mar
Signed Cases
15
GHL Retainer Signed
▼
28.6% vs Mar
CPL
$174
target $300
▲
25.9% vs Mar
CPSC
$2,603
target $1,000
▲
37.7% vs Mar
Google
Leads
38
Signed
7
Turned Down
24
Facebook
Leads
87
Signed
7
Turned Down
67
Intaker
Leads
99
Signed
1
Website
Leads
1
Signed
0
Google Ads
Clicks
226
▼
14.1% vs Mar
Impressions
5,913
▼
26.6% vs Mar
CTR
3.8%
▲
17.0% vs Mar
Avg CPC
$96.98
▲
2.1% vs Mar
Spend
$21,917
▼
12.3% vs Mar
Signed Cases
7
GHL
▼
30.0% vs Mar
CPSC
$3,131
GHL
▲
25.3% vs Mar
GHL Lead Type
LP Calls
48
▼
29.4% vs Mar
Call Extension
0
Intaker Chat
1
Intaker Form
0
▼
100.0% vs Mar
Form Lead
0
▼
100.0% vs Mar
FB Form
3
▼
75.0% vs Mar
Facebook Ads
Spend
$17,134
▲
16.4% vs Mar
Impressions
597,418
▲
42.7% vs Mar
Reach
461,829
▲
49.0% vs Mar
Clicks
4,947
▲
30.4% vs Mar
CTR
0.83%
▼
8.7% vs Mar
CPC
$3.46
▼
10.7% vs Mar
Conversions
38
▼
50.0% vs Mar
CPL
$451
▲
132.8% vs Mar
Signed Cases
7
GHL
▲
16.7% vs Mar
CPSC
$2,448
GHL
▼
0.2% vs Mar
Monthly Comparison
| Metric | Jan | Feb | MoM | Mar | MoM | Apr MTD | MoM | ||
|---|---|---|---|---|---|---|---|---|---|
| Spend | $47,804 | $42,306 | -11.5% | $40,854 | -3.4% | $39,051 | -1.6% | ||
| Clicks | 521 | 1,349 | +158.9% | 4,174 | +209.4% | 5,173 | +27.5% | ||
| Impressions | 22,459 | 88,295 | +293.1% | 439,010 | +397.2% | 603,331 | +41.4% | ||
| CTR | 2.3% | 1.5% | -34.1% | 1.0% | -37.8% | 0.9% | -9.9% | ||
| Conversions | 80 | 113 | +41.2% | 154 | +36.2% | 85 | -42.5% | ||
| CPA | $597 | $374 | -37.3% | $265 | -29.1% | $459 | +71.2% | ||
| Signed Cases | 26 | 13 | -50.0% | 21 | +61.5% | 0 | — | ||
| CPSC | $1,839 | $3,254 | +77.0% | $1,945 | -40.2% | — | — | ||
| Google Ads — Competitive Position | |||||||||
| Imp. Share | 39.3% | 30.1% | -9.1pp | 14.9% | -15.3pp | 17.8% | +2.9pp | ||
| Lost to Rank | 60.7% | 69.9% | +9.1pp | 85.1% | +15.3pp | 82.2% | -2.9pp | ||
| Lost to Budget | 0.0% | 0.0% | +0.0pp | 0.0% | +0.0pp | 0.0% | +0.0pp | ||
| Top Imp. Share | 24.3% | 19.2% | -5.1pp | 10.2% | -9.0pp | 12.5% | +2.2pp | ||
| Abs Top Share | 13.5% | 10.4% | -3.1pp | 10.0% | -0.4pp | 10.0% | +0.0pp | ||
Channel Mix
Google Ads
$21,917
56% of spend
$466 CPA
|
47 conv
Facebook Ads
$17,134
44% of spend
$451 CPA
|
38 conv
Per-Platform Breakdown
Google Ads
Spend
$21,917
▼
12.3% vs Mar
Clicks
226
Impr.
5,913
CTR
3.8%
Conv.
47
▼
34.7% vs Mar
CPA
$466
▲
34.2% vs Mar
Facebook Ads
Spend
$17,134
▲
16.4% vs Mar
Clicks
4,947
Impr.
597,418
CTR
0.8%
Conv.
38
▼
50.0% vs Mar
CPA
$451
▲
132.8% vs Mar
Channel Comparison
Conversion Health
MTD Spend
$39,051
of $48,000 target
▼
1.6% vs Mar
Match Rate
—
GA uploads vs CRM
Clicks
5,173
CTR
0.9%
Daily Trends
Budget Pacing
81% spent · 100% expected
·
-19% variance
$0
$48,000
This Week (4d elapsed)
Spend
$2,372
▼
9.7% vs last wk
Conversions
2
▼
75.0% vs last wk
CPA
$1,186
▲
261.0% vs last wk
Clicks
751
▼
1.7% vs last wk
Weekly Pacing
$2,372 of $9,600 weekly
·
-32%
Competitive Position — Google Ads
as of 2026-04-12
Imp. Share
17.8%
+2.9pp vs Mar
Lost to Rank
82.2%
-2.9pp vs Mar
Lost to Budget
0.0%
+0.0pp vs Mar
Top Imp. Share
12.5%
+2.2pp vs Mar
Abs Top Share
10.0%
+0.0pp vs Mar
Impression share breakdown
Captured
Lost to Rank
Lost to Budget
Account Audit
Google Ads
2026-04-27 · full
11 clear
14 issues
3 LOW
Facebook Ads
2026-04-28 · full
15 clear
20 issues
1 HIGH
5 MED
B5
Exclusion Strategy: 2 prospecting without exclusions
B6
Audience Size: 11 audiences analyzed, 11 below 500 minimum
D5
Cost Efficiency: WoW: 1 spiked, 0 improved, 0 stable — account CPA $386.47
E2
Conversions API (CAPI): CAPI not confirmed — manual verification recommended
E4
Standard Events & Custom Conversions: No custom conversions
Last data: 2026-04-30
How to Read This Report
MTD (Month-to-Date) metrics show cumulative performance from the 1st of the month through yesterday. MoM compares the same day-range in the previous month.
CPSC (Cost Per Signed Case) is the north star metric — total spend divided by signed cases. CPA (Cost Per Acquisition) covers all conversion types. Lower is better for both.
Trend charts show daily spend vs. conversions. A widening gap between the lines means efficiency is declining. The dual-axis chart uses left axis for spend and right axis for conversions.
Pacing projects current spend rate to month-end. Underpacing means budget isn't being spent (delivery issue); overpacing means spend is ahead of schedule.
Audit summary (bottom of each client card) shows the latest automated audit findings — clear items are passing checks, issues need review.