PPC Performance
Month-to-date metrics from Google Ads + Facebook Ads + CRM ground truth
NO
Nordanyan Law
law firm
Google Ads
Facebook Ads
Ghl
Callrail
Seo
Combined — GHL Pipeline
MTD Spend
$19,060
of $48,000 target
▼
3.1% vs Jun
Leads
100
GHL Working
▼
55.8% vs Jun
Qualified
14
Retainer Sent
▼
53.3% vs Jun
Signed Cases
8
GHL Retainer Signed
▼
65.2% vs Jun
CPL
$191
target $300
▲
118.9% vs Jun
CPSC
$2,382
target $1,000
▲
178.5% vs Jun
Google
Leads
6
Signed
1
Turned Down
5
Facebook
Leads
55
Signed
5
Turned Down
42
Intaker
Leads
39
Signed
2
Website
Leads
0
Signed
0
Google Ads
Clicks
114
▲
17.5% vs Jun
Impressions
3,904
▲
85.0% vs Jun
CTR
2.9%
▼
36.5% vs Jun
Avg CPC
$107.50
▲
17.2% vs Jun
Spend
$12,256
▲
37.7% vs Jun
Signed Cases
1
GHL
▼
83.3% vs Jun
CPSC
$12,256
GHL
▲
726.2% vs Jun
GHL Lead Type
LP Calls
0
▼
100.0% vs Jun
Call Extension
0
Intaker Chat
0
Intaker Form
0
Form Lead
0
FB Form
0
▼
100.0% vs Jun
Facebook Ads
Spend
$6,804
▼
36.9% vs Jun
Impressions
255,867
▼
27.4% vs Jun
Reach
198,746
▼
23.7% vs Jun
Clicks
5,072
▼
28.4% vs Jun
CTR
1.98%
▼
1.3% vs Jun
CPC
$1.34
▼
11.8% vs Jun
Conversions
26
▼
76.4% vs Jun
CPL
$262
▲
167.1% vs Jun
Signed Cases
5
GHL
▼
58.3% vs Jun
CPSC
$1,361
GHL
▲
51.5% vs Jun
Monthly Comparison
| Metric | Jan | Feb | MoM | Mar | MoM | Apr | MoM | May | MoM | Jun | MoM | Jul MTD | MoM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Spend | $47,804 | $42,306 | -11.5% | $40,854 | -3.4% | $39,942 | -2.2% | $53,376 | +33.6% | $46,366 | -13.1% | $19,060 | -3.1% |
| Clicks | 521 | 1,349 | +158.9% | 4,174 | +209.4% | 5,410 | +29.6% | 15,814 | +192.3% | 14,617 | -7.6% | 5,186 | -27.8% |
| Impressions | 22,459 | 88,295 | +293.1% | 439,010 | +397.2% | 631,710 | +43.9% | 1,258,793 | +99.3% | 703,148 | -44.1% | 259,771 | -26.8% |
| CTR | 2.3% | 1.5% | -34.1% | 1.0% | -37.8% | 0.9% | -9.9% | 1.3% | +46.7% | 2.1% | +65.5% | 2.0% | -1.4% |
| Conversions | 80 | 113 | +41.2% | 154 | +36.2% | 87 | -43.5% | 118 | +35.6% | 286 | +141.9% | 37 | -70.0% |
| CPA | $597 | $374 | -37.3% | $265 | -29.1% | $459 | +73.0% | $452 | -1.5% | $162 | -64.1% | $515 | +223.3% |
| Signed Cases | 26 | 13 | -50.0% | 15 | +15.4% | 14 | -6.7% | 0 | -100.0% | 23 | — | 8 | — |
| CPSC | $1,839 | $3,254 | +77.0% | $2,724 | -16.3% | $2,853 | +4.8% | — | — | $2,016 | — | $2,382 | — |
| Google Ads — Competitive Position | |||||||||||||
| Imp. Share | 39.3% | 30.1% | -9.1pp | 14.9% | -15.3pp | 17.8% | +2.9pp | 82.6% | +64.9pp | 36.7% | -46.0pp | 31.0% | -5.7pp |
| Lost to Rank | 60.7% | 69.9% | +9.1pp | 85.1% | +15.3pp | 82.2% | -2.9pp | 17.4% | -64.9pp | 63.3% | +46.0pp | 69.0% | +5.7pp |
| Lost to Budget | 0.0% | 0.0% | +0.0pp | 0.0% | +0.0pp | 0.0% | +0.0pp | 0.0% | +0.0pp | 0.0% | +0.0pp | 0.0% | +0.0pp |
| Top Imp. Share | 24.3% | 19.2% | -5.1pp | 10.2% | -9.0pp | 12.5% | +2.2pp | 71.2% | +58.8pp | 26.2% | -45.0pp | 20.2% | -6.0pp |
| Abs Top Share | 13.5% | 10.4% | -3.1pp | 10.0% | -0.4pp | 10.0% | +0.0pp | 62.1% | +52.1pp | 14.5% | -47.6pp | 10.2% | -4.3pp |
Channel Mix
Google Ads
$12,256
64% of spend
$1,114 CPA
|
11 conv
Facebook Ads
$6,804
36% of spend
$262 CPA
|
26 conv
Per-Platform Breakdown
Google Ads
Spend
$12,256
▲
37.7% vs Jun
Clicks
114
Impr.
3,904
CTR
2.9%
Conv.
11
▼
18.5% vs Jun
CPA
$1,114
▲
69.0% vs Jun
Facebook Ads
Spend
$6,804
▼
36.9% vs Jun
Clicks
5,072
Impr.
255,867
CTR
2.0%
Conv.
26
▼
76.4% vs Jun
CPA
$262
▲
167.1% vs Jun
Channel Comparison
Conversion Health
MTD Spend
$19,060
of $48,000 target
▼
3.1% vs Jun
Match Rate
12%
GA uploads vs CRM
Clicks
5,186
CTR
2.0%
Daily Trends
Budget Pacing
40% spent · 45% expected
·
-5% variance
$0
$48,000
This Week (2d elapsed)
Spend
$1,394
▼
74.3% vs last wk
Conversions
3
▼
50.0% vs last wk
CPA
$465
▼
48.7% vs last wk
Clicks
265
▼
70.7% vs last wk
Weekly Pacing
$1,394 of $9,600 weekly
·
-14%
Competitive Position — Google Ads
as of 2026-07-12
Imp. Share
31.0%
-5.7pp vs Jun
Lost to Rank
69.0%
+5.7pp vs Jun
Lost to Budget
0.0%
+0.0pp vs Jun
Top Imp. Share
20.2%
-6.0pp vs Jun
Abs Top Share
10.2%
-4.3pp vs Jun
Impression share breakdown
Captured
Lost to Rank
Lost to Budget
Account Audit
Google Ads
2026-07-13 · full
5 clear
20 issues
1 MED
3 LOW
D1
D1. Budget Pacing: MTD $6,804, projected $16,224
Facebook Ads
2026-07-14 · full
17 clear
18 issues
1 HIGH
4 MED
B5
Exclusion Strategy: 4 prospecting without exclusions
B6
Audience Size: 13 audiences analyzed, 11 below 500 minimum
D5
Cost Efficiency: WoW: 1 spiked, 1 improved, 0 stable — account CPA $21.30
E2
Conversions API (CAPI): CAPI not confirmed — manual verification recommended
F4
Geographic Performance: 15 regions, 1 with zero conversions ($20,914.34 wasted)
Last data: 2026-07-14
How to Read This Report
MTD (Month-to-Date) metrics show cumulative performance from the 1st of the month through yesterday. MoM compares the same day-range in the previous month.
CPSC (Cost Per Signed Case) is the north star metric — total spend divided by signed cases. CPA (Cost Per Acquisition) covers all conversion types. Lower is better for both.
Trend charts show daily spend vs. conversions. A widening gap between the lines means efficiency is declining. The dual-axis chart uses left axis for spend and right axis for conversions.
Pacing projects current spend rate to month-end. Underpacing means budget isn't being spent (delivery issue); overpacing means spend is ahead of schedule.
Audit summary (bottom of each client card) shows the latest automated audit findings — clear items are passing checks, issues need review.