Monthly Profit Analysis
Nordanyan Law · 2026 · Internal Only
YTD Signed Cases
100
YTD Failed Sign-Ups
26
$130,000 lost potential
YTD Total Leads
625
YTD Revenue (Est)
$500,000
YTD Profit (Est)
$327,887
YTD Margin
65.6%
YTD ROAS
2.91x
YTD CPSC
$1,292
YTD Closing %
16.0%
Monthly Breakdown
January 2026 Profit Analysis
PPC Spend
$47,804.25
Rudy Cost
$7,170.64
Amy Cost
$9,535.00
Total Marketing Expenses
$64,509.89
Signed Cases
37
Failed Sign Ups
4
Cost Per Signed Case
$1,292.01
Potential Revenue
$185,000.00
Potential Profit
$120,490.11
Return on Ad Spend
2.87
Total Leads
331
Cost Per Lead
$144.42
Closing Percentage
11%
Profit Margin
65%
February 2026 Profit Analysis
PPC Spend
$39,528.88
Rudy Cost
$5,929.33
Amy Cost
$6,410.00
Total Marketing Expenses
$51,868.21
Signed Cases
29
Failed Sign Ups
8
Cost Per Signed Case
$1,363.06
Potential Revenue
$145,000.00
Potential Profit
$93,131.79
Return on Ad Spend
2.80
Total Leads
133
Cost Per Lead
$297.21
Closing Percentage
22%
Profit Margin
64%
Commentary
- • Last month before RGDM FB takeover. Maven Media still running Facebook. Amy cost in col G (not col F — layout differs from March).
March 2026 Profit Analysis
PPC Spend
$25,578.64
FB Spend
$16,283.24
Total Ad Spend
$41,861.88
Rudy Cost
$6,279.28
Amy Cost
$7,594.00
Total Marketing Expenses
$55,735.16
Signed Cases
34
Failed Sign Ups
14
Cost Per Signed Case
$1,231.23
Potential Revenue
$170,000.00
Potential Profit
$114,264.84
Return on Ad Spend
3.05
Total Leads
161
Cost Per Lead
$260.01
Closing Percentage
21%
Profit Margin
67%
Monthly Trends
2026 Year-to-Date
| Metric | Jan | Feb | Mar | Total |
|---|---|---|---|---|
| PPC Spend | $47,804 | $39,529 | $25,579 | $112,912 |
| FB Spend | $0 | $0 | $16,283 | $16,283 |
| Total Ad Spend | $47,804 | $39,529 | $41,862 | $129,195 |
| Rudy Cost | $7,171 | $5,929 | $6,279 | $19,379 |
| Amy Cost | $9,535 | $6,410 | $7,594 | $23,539 |
| Total Expenses | $64,510 | $51,868 | $55,735 | $172,113 |
| Signed Cases | 37 | 29 | 34 | 100 |
| Failed Signups | 4 | 8 | 14 | 26 |
| Total Leads | 331 | 133 | 161 | 625 |
| CPSC | $1,292 | $1,363 | $1,231 | $1,292 |
| CPL | $144 | $297 | $260 | $207 |
| ROAS | 2.87x | 2.80x | 3.05x | 2.91x |
| Est. Revenue | $185,000 | $145,000 | $170,000 | $500,000 |
| Est. Profit | $120,490 | $93,132 | $114,265 | $327,887 |
| Close Rate | 11.2% | 21.8% | 21.1% | 16.0% |
| Profit Margin | 65.1% | 64.2% | 67.2% | 65.6% |