Monthly Profit Analysis
Nordanyan Law · 2026 · Internal Only
YTD Signed Cases
119
YTD Failed Sign-Ups
36
$180,000 lost potential
YTD Total Leads
761
YTD Revenue (Est)
$595,000
YTD Profit (Est)
$381,098
YTD Margin
64.1%
YTD ROAS
2.78x
YTD CPSC
$1,349
YTD Closing %
15.6%
Monthly Breakdown
January 2026 Profit Analysis
PPC Spend
$47,804.25
Rudy Cost
$7,170.64
Amy Cost
$9,535.00
Total Marketing Expenses
$64,509.89
Signed Cases
37
Failed Sign Ups
4
Cost Per Signed Case
$1,292.01
Potential Revenue
$185,000.00
Potential Profit
$120,490.11
Return on Ad Spend
2.87
Total Leads
331
Cost Per Lead
$144.42
Closing Percentage
11%
Profit Margin
65%
February 2026 Profit Analysis
PPC Spend
$39,528.88
Rudy Cost
$5,929.33
Amy Cost
$6,410.00
Total Marketing Expenses
$51,868.21
Signed Cases
29
Failed Sign Ups
8
Cost Per Signed Case
$1,363.06
Potential Revenue
$145,000.00
Potential Profit
$93,131.79
Return on Ad Spend
2.80
Total Leads
133
Cost Per Lead
$297.21
Closing Percentage
22%
Profit Margin
64%
Commentary
- • Last month before RGDM FB takeover. Maven Media still running Facebook. Amy cost in col G (not col F — layout differs from March).
March 2026 Profit Analysis
PPC Spend
$25,578.64
FB Spend
$16,283.24
Total Ad Spend
$41,861.88
Rudy Cost
$6,279.28
Amy Cost
$7,594.00
Total Marketing Expenses
$55,735.16
Signed Cases
34
Failed Sign Ups
14
Cost Per Signed Case
$1,231.23
Potential Revenue
$170,000.00
Potential Profit
$114,264.84
Return on Ad Spend
3.05
Total Leads
161
Cost Per Lead
$260.01
Closing Percentage
21%
Profit Margin
67%
April 2026 Profit Analysis
PPC Spend
$16,916.60
FB Spend
$14,464.78
Total Ad Spend
$31,381.38
Rudy Cost
$4,707.21
Amy Cost
$5,700.00
Total Marketing Expenses
$41,788.59
Signed Cases
19
Failed Sign Ups
10
Cost Per Signed Case
$1,651.65
Potential Revenue
$95,000.00
Potential Profit
$53,211.41
Return on Ad Spend
2.27
Total Leads
136
Cost Per Lead
$230.75
Closing Percentage
14%
Profit Margin
56%
Commentary
- • Google Ads account restructure + LP cutover went live this month (Session 282) — Smart Bidding relearn period dragged through end-April; signed cases dropped 44% vs March (34 → 19) and CPSC jumped vs prior month.
Show full commentary (4 more)
- • 1st full month of RGDM-managed Facebook/Instagram ads after Maven Media takeover (March 27). FB spend ran ~$14.5K — full month under our optimization but inherited campaigns still mid-learning.
- • Paid LP migrated from GHL templates to Manus build; 3 of 5 form variants later discovered to be dropping leads silently (setTimeout fake-success bug discovered May 13) — true April lead count likely understated.
- • Website rebuild proposal scope locked at 50+ pages; Manus website-v1 (Direction C) imported and prepped for Vercel deploy.
- • Static ads v1 pipeline launched + Creative Tests MC page added for recurring performance tracking.
Monthly Trends
2026 Year-to-Date
| Metric | Jan | Feb | Mar | Apr | Total |
|---|---|---|---|---|---|
| PPC Spend | $47,804 | $39,529 | $25,579 | $16,917 | $129,828 |
| FB Spend | $0 | $0 | $16,283 | $14,465 | $30,748 |
| Total Ad Spend | $47,804 | $39,529 | $41,862 | $31,381 | $160,576 |
| Rudy Cost | $7,171 | $5,929 | $6,279 | $4,707 | $24,086 |
| Amy Cost | $9,535 | $6,410 | $7,594 | $5,700 | $29,239 |
| Total Expenses | $64,510 | $51,868 | $55,735 | $41,789 | $213,902 |
| Signed Cases | 37 | 29 | 34 | 19 | 119 |
| Failed Signups | 4 | 8 | 14 | 10 | 36 |
| Total Leads | 331 | 133 | 161 | 136 | 761 |
| CPSC | $1,292 | $1,363 | $1,231 | $1,652 | $1,349 |
| CPL | $144 | $297 | $260 | $231 | $211 |
| ROAS | 2.87x | 2.80x | 3.05x | 2.27x | 2.78x |
| Est. Revenue | $185,000 | $145,000 | $170,000 | $95,000 | $595,000 |
| Est. Profit | $120,490 | $93,132 | $114,265 | $53,211 | $381,098 |
| Close Rate | 11.2% | 21.8% | 21.1% | 14.0% | 15.6% |
| Profit Margin | 65.1% | 64.2% | 67.2% | 56.0% | 64.1% |