Monthly Profit Analysis
Nordanyan Law · 2026 · Internal Only
YTD Signed Cases
163
YTD Failed Sign-Ups
52
$260,000 lost potential
YTD Total Leads
1140
YTD Revenue (Est)
$815,000
YTD Profit (Est)
$505,766
YTD Margin
62.1%
YTD ROAS
2.64x
YTD CPSC
$1,420
YTD Closing %
14.3%
Monthly Breakdown
January 2026 Profit Analysis
PPC Spend
$47,804.25
Rudy Cost
$7,170.64
Amy Cost
$9,535.00
Total Marketing Expenses
$64,509.89
Signed Cases
37
Failed Sign Ups
4
Cost Per Signed Case
$1,292.01
Potential Revenue
$185,000.00
Potential Profit
$120,490.11
Return on Ad Spend
2.87
Total Leads
331
Cost Per Lead
$144.42
Closing Percentage
11%
Profit Margin
65%
February 2026 Profit Analysis
PPC Spend
$39,528.88
Rudy Cost
$5,929.33
Amy Cost
$6,410.00
Total Marketing Expenses
$51,868.21
Signed Cases
29
Failed Sign Ups
8
Cost Per Signed Case
$1,363.06
Potential Revenue
$145,000.00
Potential Profit
$93,131.79
Return on Ad Spend
2.80
Total Leads
133
Cost Per Lead
$297.21
Closing Percentage
22%
Profit Margin
64%
Commentary
- • Last month before RGDM FB takeover. Maven Media still running Facebook. Amy cost in col G (not col F — layout differs from March).
March 2026 Profit Analysis
PPC Spend
$25,578.64
FB Spend
$16,283.24
Total Ad Spend
$41,861.88
Rudy Cost
$6,279.28
Amy Cost
$7,594.00
Total Marketing Expenses
$55,735.16
Signed Cases
34
Failed Sign Ups
14
Cost Per Signed Case
$1,231.23
Potential Revenue
$170,000.00
Potential Profit
$114,264.84
Return on Ad Spend
3.05
Total Leads
161
Cost Per Lead
$260.01
Closing Percentage
21%
Profit Margin
67%
April 2026 Profit Analysis
PPC Spend
$16,916.60
FB Spend
$14,464.78
Total Ad Spend
$31,381.38
Rudy Cost
$4,707.21
Amy Cost
$5,700.00
Total Marketing Expenses
$41,788.59
Signed Cases
19
Failed Sign Ups
10
Cost Per Signed Case
$1,651.65
Potential Revenue
$95,000.00
Potential Profit
$53,211.41
Return on Ad Spend
2.27
Total Leads
136
Cost Per Lead
$230.75
Closing Percentage
14%
Profit Margin
56%
May 2026 Profit Analysis
PPC Spend
$13,268.38
FB Spend
$19,521.52
Total Ad Spend
$32,789.90
Rudy Cost
$4,918.49
Amy Cost
$6,885.00
Total Marketing Expenses
$44,593.39
Signed Cases
20
Failed Sign Ups
7
Cost Per Signed Case
$1,639.50
Potential Revenue
$100,000.00
Potential Profit
$55,406.61
Return on Ad Spend
2.24
Total Leads
163
Cost Per Lead
$201.17
Closing Percentage
12%
Profit Margin
55%
Commentary
- • May 2026 FINAL. Spend adjusted per Rudy: -$11,500 each platform (Google $24,768.38->$13,268.38, Meta $31,021.52->$19,521.52). Rudy 15%=$4,918.49. Amy=$6,885. Signed=20. Failed=7 (5 failed-to-sign + 2 retainer-sent). Total Leads=163 (Rudy-provided).
June 2026 Profit Analysis
PPC Spend
$18,242.76
FB Spend
$19,929.84
Total Ad Spend
$38,172.60
Rudy Cost
$5,725.89
Amy Cost
$6,840.00
Total Marketing Expenses
$50,738.49
Signed Cases
24
Failed Sign Ups
9
Cost Per Signed Case
$1,590.52
Potential Revenue
$120,000.00
Potential Profit
$69,261.51
Return on Ad Spend
2.37
Total Leads
216
Cost Per Lead
$176.72
Closing Percentage
11%
Profit Margin
58%
Commentary
- • Signed cases rose to 24 in June, up from 20 in May, while ad spend fell about 28% — cost per signed case improved roughly 40% to $1,591.
Show full commentary (4 more)
- • The Facebook and Instagram quiz funnel was the top lead source this month, working alongside Google to deliver 216 qualified leads.
- • Launched short-form video (Reels) three times a week on the firm's social channels — added organic reach at no extra ad cost.
- • Stood up a full-funnel performance dashboard that tracks every lead from first contact through signed case against a $1,000 cost target.
- • Strengthened lead-source tracking so every signed case — including Spanish-language and personal-injury intakes — is now credited to the right campaign.
Monthly Trends
2026 Year-to-Date
| Metric | Jan | Feb | Mar | Apr | May | Jun | Total |
|---|---|---|---|---|---|---|---|
| PPC Spend | $47,804 | $39,529 | $25,579 | $16,917 | $13,268 | $18,243 | $161,340 |
| FB Spend | $0 | $0 | $16,283 | $14,465 | $19,522 | $19,930 | $70,199 |
| Total Ad Spend | $47,804 | $39,529 | $41,862 | $31,381 | $32,790 | $38,173 | $231,539 |
| Rudy Cost | $7,171 | $5,929 | $6,279 | $4,707 | $4,918 | $5,726 | $34,731 |
| Amy Cost | $9,535 | $6,410 | $7,594 | $5,700 | $6,885 | $6,840 | $42,964 |
| Total Expenses | $64,510 | $51,868 | $55,735 | $41,789 | $44,593 | $50,738 | $309,234 |
| Signed Cases | 37 | 29 | 34 | 19 | 20 | 24 | 163 |
| Failed Signups | 4 | 8 | 14 | 10 | 7 | 9 | 52 |
| Total Leads | 331 | 133 | 161 | 136 | 163 | 216 | 1140 |
| CPSC | $1,292 | $1,363 | $1,231 | $1,652 | $1,639 | $1,591 | $1,420 |
| CPL | $144 | $297 | $260 | $231 | $201 | $177 | $203 |
| ROAS | 2.87x | 2.80x | 3.05x | 2.27x | 2.24x | 2.37x | 2.64x |
| Est. Revenue | $185,000 | $145,000 | $170,000 | $95,000 | $100,000 | $120,000 | $815,000 |
| Est. Profit | $120,490 | $93,132 | $114,265 | $53,211 | $55,407 | $69,262 | $505,766 |
| Close Rate | 11.2% | 21.8% | 21.1% | 14.0% | 12.3% | 11.1% | 14.3% |
| Profit Margin | 65.1% | 64.2% | 67.2% | 56.0% | 55.4% | 57.7% | 62.1% |