Conversion Pipeline Health
Cross-source pipeline integrity — Google Ads, Invoca, Litify, Upload Status
Nordanyan Law
Source Comparison (Yesterday vs 7-Day Median)
| Source | Yesterday | 7d Median | % of Median | Trend (7d) | Status |
|---|---|---|---|---|---|
| Google — Spend | $1,147 | $801 | 143% | ▂▅▇▂▆▆▁ | ✓ |
| GHL — LP Calls | - | - | 0% | ▁▁▁▁▁▁▁ | ✗ |
| GHL — Call Extension | - | - | 0% | ▁▁▁▁▁▁▁ | ✗ |
| GHL — Intaker Chat | - | - | 0% | ▁▁▁▁▁▁▁ | ✗ |
| GHL — Intaker Form | - | - | 0% | ▁▁▁▁▁▁▁ | ✗ |
| GHL — Form Lead | - | - | 0% | ▁▁▁▁▁▁▁ | ✗ |
| GHL — FB Form | - | - | 0% | ▁▁▁▁▁▁▁ | ✗ |
| Facebook — Spend | $984 | $984 | 100% | ▁▅▄▇▃▄▁ | ✓ |
| Facebook — Conversions | 10 | 4.0 | 250% | ▁▃▅▃▂▇▁ | ✓ |
Lead Volume by Hour — 2026-05-29
Daily Lead Volume Trend (14 Days)
How to Read This Report
Pipeline nodes show each stage of the conversion funnel: Google Ads clicks → call tracking (Invoca/CallRail) → CRM intakes (Litify/GHL) → offline uploads. Each node compares yesterday's count to its 7-day median.
% of median: Green (80%+) = healthy, Yellow (50-79%) = warning, Red (<50%) = critical drop. A sudden drop in one stage but not others indicates a tracking or integration issue at that specific point.
Source comparison table cross-references the same conversions across different systems. Gaps between sources (e.g., Invoca shows 40 calls but Google Ads shows 30) indicate attribution loss.
Upload status (DK Law) tracks offline conversion uploads to Google Ads — GCLID-matched uploads feed Smart Bidding directly. EC (Enhanced Conversions) are fallback matches.