Creative Tests — Nordanyan Law
Static Ads v1 • Launched 2026-04-15 • 90 days running
Total Spend
$4896
Total Leads
33
Avg CPL
$148
Impressions
215,462
Test — $150M Recovered
Variant C — Authority / Social Proof
Spend
$1524
Leads
24
CPL
$64
CTR
1.2%
Test — One Call
Variant D — Simplicity / Low Barrier
Spend
$1196
Leads
6
CPL
$199
CTR
0.8%
Test — Denied Claim
Variant A — Urgency / Deadline
Spend
$784
Leads
3
CPL
$261
CTR
1.1%
Your Rights
Variant C — Authority / Social Proof
Spend
$203
Leads
0
CPL
—
CTR
1.2%
$150M Recovered
Variant C — Authority / Social Proof
Spend
$51
Leads
0
CPL
—
CTR
0.8%
One Call
Variant D — Simplicity / Low Barrier
Spend
$40
Leads
0
CPL
—
CTR
0.5%
Denied Claim
Variant A — Urgency / Deadline
Spend
$100
Leads
0
CPL
—
CTR
1.0%
Employer Rights
Variant A — Urgency / Deadline
Spend
$86
Leads
0
CPL
—
CTR
1.1%
Hurt on Job
Variant D — Simplicity / Low Barrier
Spend
$12
Leads
0
CPL
—
CTR
0.3%
Test — Your Rights
Variant C — Authority / Social Proof
Spend
$123
Leads
0
CPL
—
CTR
0.8%
Test — Employer Rights
Variant B — Workplace Empathy
Spend
$728
Leads
0
CPL
—
CTR
1.0%
Test — Hurt on Job
Variant D — Simplicity / Low Barrier
Spend
$48
Leads
0
CPL
—
CTR
1.4%
Copy Variant Performance
| Variant | Ads | Spend | Leads | Avg CPL |
|---|---|---|---|---|
| Variant C — Authority / Social Proof | 4 | $1901 | 24 | $79 |
| Variant D — Simplicity / Low Barrier | 4 | $1296 | 6 | $216 |
| Variant A — Urgency / Deadline | 3 | $971 | 3 | $324 |
| Variant B — Workplace Empathy | 1 | $728 | 0 | — |