Quiz Funnel
Nordanyan WC — Meta spend/CPL by adset → GHL lead→signed read
Spend (14d)
$6,318
Pixel Leads
15
Cost / Lead
$421
Signed Cases
3
Cost / Signed
$2,106
target ≤ $400
Retainer Sent → Signed
close rate = signed ÷ everyone who reached retainer sent9
Reached Retainer Sent
4 pending · 3 signed · 2 failed
3
Retainer Signed
won opportunities
33.3%
Sent → Signed
66.7% drop-off
Stages are point-in-time — "reached sent" sums those still parked at Retainer Sent plus everyone who already moved to Signed or Failed Sign Up (failing to sign is post-retainer). Turned Down / Dropped are excluded (can precede a retainer).
Meta — Spend & CPL by Adset
| Adset | Type | Spend | Clicks | CTR | CPC | Leads | CPL |
|---|---|---|---|---|---|---|---|
| Video | All Angles | 2026-05 | video | $2,715 | 1761 | 3.00% | $1.54 | 8 | $339 |
| Spanish | Video | 2026-05 | spanish | $3,603 | 3724 | 3.20% | $0.97 | 7 | $515 |
| TOTAL | $6,318 | 15 | $421 |
Pixel leads from Meta. Source of truth for signed cases is the GHL funnel below — judge on signed, not leads.
GHL Lead Pipeline — source "Meta Quiz Funnel"
49 quiz opportunities (all-time scan, 42 pages). Signed = Retainer Signed only.
Data refreshes Mondays 8 AM PT (cron com.rgdm.nordanyan-quiz-funnel-read).
This panel is the measurement layer — the cut-static / scale-Spanish / apply-$400-cap call stays a human+Claude session.