← Mission Control

Speed-to-Lead SLA — Nordanyan

Proving "leads answered in seconds" & "missed-call text-back" — the CRM-automation promise, measured live
WATCH — slipping
★ North-Star · Speed-to-Lead
80.0% of new leads auto-answered within 5 min
last 7 days · 15 leads with a first-touch
WATCH — slipping
Inbound call answer rate (last 7d) 60.2%
Missed-call text-back recovery 57.6%
Automated first-touch (SMS/email) NO-TOUCH LEADS
median 1.1m · p90 4.8h
80.0% within 5.0m · 15 leads (last 7d) · 76 in 30d · ⚠ 1 lead(s) got NO automated touch
Why / watch-for: The '1 — Speed-to-Lead' workflow's first automated reply. Should be near-instant; a spike or leads with NO touch means the workflow may have silently stopped firing.
Human contact (staff reply / connected call) MEETING SLA
median 4.6m · p90 6.6h
85.7% within 1.0h · 14 leads (last 7d) · 72 in 30d
Why / watch-for: First real-person outreach, counted in business hours (Mon–Fri 8:00–18:00 PT) so nights/weekends aren't penalized. The deeper funnel-quality signal beyond the automation.
Inbound call answer rate TOO MANY MISSED
60.2% answered · 33 missed / 83 calls
⚠ 9 first-time caller(s) missed · 27 missed in business hours (last 7d)
Why / watch-for: CallRail is the call source-of-record. Every missed call is potential revenue lost; a first-time caller who gets no answer is the highest-value miss. In-hours misses = a staffing red flag; after-hours misses lean on text-back recovery below.
Missed-call text-back recovery RECOVERY FAILING
57.6% recovered · 19/33 within 5m
33 missed call(s)
Why / watch-for: Proves the '3 — Missed Call Handler' text-back actually fires. A missed call with no outbound text within 5 min is a lead abandoned. Unmatched = the caller's number isn't a GHL contact (often spam / wrong-number).
🐢 Slow / unanswered leads last 7d · message leads that missed the 5-min auto SLA
LeadSourceCreatedAuto touchHuman touch
carlos ocampo other 2026-07-08 21:49 NONE —
george atwood meta 2026-07-08 20:15 4.8h 7.2h
thelma peterson other 2026-07-09 00:52 19.1h 6.6h
johnson blanche meta 2026-07-12 20:10 16.1m 0s
📞 Missed inbound calls last 7d · CallRail · first-time & in-hours misses ranked first
NumberCallerSourceWhenFirst-timeHoursRecovered
+13232519387 LOS ANGELES CA Facebook Website pool 2026-07-10 11:35 1st call in-hours no text-back
+13233282831 LOS ANGELES CA Facebook Website pool 2026-07-09 12:57 1st call in-hours no text-back
+18052055862 OXNARD CA Facebook Website pool 2026-07-07 08:27 1st call in-hours no text-back
+16262531075 GLENDORA CA Facebook Website pool 2026-07-11 13:36 1st call after no text-back
+13239630825 LOS ANGELES CA Facebook Website pool 2026-07-11 12:57 1st call after no text-back
+12019453193 PAPPAS CONSTANT Inbound Number 2026-07-13 10:50 repeat in-hours no text-back
+13106588042 ALEJANDRI MARIA Facebook Website pool 2026-07-13 09:30 repeat in-hours no text-back
+13106588042 ALEJANDRI MARIA Facebook Website pool 2026-07-09 15:36 repeat in-hours no text-back
+13106588042 ALEJANDRI MARIA Facebook Website pool 2026-07-09 15:35 repeat in-hours no text-back
+13106588042 ALEJANDRI MARIA Facebook Website pool 2026-07-09 15:35 repeat in-hours no text-back
+13106588042 ALEJANDRI MARIA Facebook Website pool 2026-07-09 15:35 repeat in-hours no text-back
+13106588042 ALEJANDRI MARIA Facebook Website pool 2026-07-09 15:35 repeat in-hours no text-back
+16265376866 TOM S Facebook Website pool 2026-07-09 12:37 repeat in-hours no text-back
+16616707364 GOMEZ CECILIA Facebook Website pool 2026-07-08 17:07 repeat in-hours no text-back
+19705687933 MCDONALD'S Inbound Number 2026-07-13 09:22 1st call in-hours ✓ 2.8m
+19512017466 WIRELESS CALLER Inbound Number 2026-07-10 14:15 1st call in-hours ✓ 2.4m
+15622914212 LOPEZ JOSIMART Inbound Number 2026-07-08 10:34 1st call in-hours ✓ 2.5m
+19082962993 RAUL SERRANO Inbound Number 2026-07-11 09:31 1st call after ✓ 2.6m
+13233483188 WIRELESS CALLER Inbound Number 2026-07-13 13:54 repeat in-hours ✓ 2.6m
+18182684841 AGUILERACRUZ,SA Inbound Number 2026-07-13 10:46 repeat in-hours ✓ 2.6m
+19097454940 TORRES,VERONICA Inbound Number 2026-07-13 10:14 repeat in-hours ✓ 2.5m
+19097454940 TORRES,VERONICA Inbound Number 2026-07-13 09:10 repeat in-hours ✓ 2.6m
+17604034328 FIGUEROA FRANK Inbound Number 2026-07-10 12:58 repeat in-hours ✓ 3.4m
+17472033956 DISHCHYAN,ARMEN Inbound Number 2026-07-09 15:42 repeat in-hours ✓ 2.1m
+19099041853 FONTANA CA Inbound Number 2026-07-09 10:28 repeat in-hours ✓ 0.8m
+19492758634 IRVINE CA Inbound Number 2026-07-08 14:18 repeat in-hours ✓ 2.1m
+13106179769 WIRELESS CALLER Inbound Number 2026-07-08 09:36 repeat in-hours ✓ 3.9m
+13106179769 WIRELESS CALLER Inbound Number 2026-07-08 09:34 repeat in-hours ✓ 2.6m
+18052055862 OXNARD CA Inbound Number 2026-07-07 09:23 repeat in-hours ✓ 2.5m
+18052055862 OXNARD CA Inbound Number 2026-07-07 09:20 repeat in-hours ✓ 2.5m
+13106588042 ALEJANDRI MARIA Inbound Number 2026-07-11 21:39 repeat after ✓ 2.1m
+13106588042 ALEJANDRI MARIA Inbound Number 2026-07-11 21:37 repeat after ✓ 3.8m
+13106588042 ALEJANDRI MARIA Inbound Number 2026-07-11 21:36 repeat after ✓ 4.8m
Last probe 15m ago · hourly cron com.rgdm.nordanyan-speed-to-lead → speed_to_lead.py → ~/.openclaw/memory/speed_to_lead_nordanyan.json. Automated first-touch = first source=workflow SMS/email after lead creation (proves "1 — Speed-to-Lead" is firing). Human contact = first staff-sent message or connected call, counted in business hours (Mon–Fri 8:00–18:00 PT) so nights/weekends aren't penalized. Missed-call metrics use CallRail (call source-of-record); recovery joins the caller's number to GHL to confirm the "3 — Missed Call Handler" text-back fired within 5 min. Phone-origin contacts are excluded from the message-lead SLA (they're measured by the call metrics instead).