11 search terms above $200 with 0 conversions (total: $4,679)

• › Add top wasters as negative keywords in Nordanyan Law shared negative list
• › Review Nordanyan Law match types — switch broad match to phrase where waste is highest

Zero calls during business hours: 2 PM

• › Review Nordanyan Law call_volume trend over the past 7 days for pattern
• › Check if any recent changes (bids, budgets, targeting) correlate with this alert

PACING ALERT: Nordanyan Law WTD conversions -33.3% vs same point last week (2 vs 3)

• › Compare Nordanyan Law WTD conversion volume to spend — is CPA rising or traffic dropping?
• › Check Nordanyan Law search term quality and keyword performance for the week

SPEND SPIKE: Nordanyan Law spend up 103% WoW ($4,612 -> $9,378)

• › Review Nordanyan Law campaign-level spend breakdown — identify which campaign spiked
• › Check if Nordanyan Law bid strategy or budget was recently changed

Spend pacing :arrow_down: 56% under (projected $17,581 vs $40,000 budget)

• › Review Nordanyan Law daily budget caps and campaign-level spend limits
• › Check if any Nordanyan Law campaigns were paused or have limited serving

No conversion uploads detected in window — upload pipeline may be stalled

• › Review Nordanyan Law conv_monitor trend over the past 7 days for pattern
• › Check if any recent changes (bids, budgets, targeting) correlate with this alert