PAID SOCIAL · CREATIVE PERFORMANCE

Uncle Kam

📅 This month · 2026-08-06 → 2026-08-07 · 2d · America/Los_Angeles · Scheduled Bookings from GHL CRM

This month Last 7 days Last 30 days Today All time Since 2026-08-07 (verified window)

$187.83

COST / SCHEDULED BOOKING

Static

Static · Original Lander

$111.49 spend · 0 scheduled bookings · — / scheduled booking

$65/day budget

Video

Video · Book Strategy Session

$76.34 spend · 1 scheduled bookings · $76.34 / scheduled booking

$40/day budget

Total Spend

$187.83

Impressions

2,139

Link Clicks

CPM

$87.81

CTR (Link)

2.10%

Landing Page Views

Scheduled Bookings

GHL CRM

Cost / Scheduled Booking

$187.83

target $250

Campaign Comparison

2 campaigns · 2026-08-06 → 2026-08-07

Campaign	Spend	Impressions	CPM	CTR (Link)	LPV	Scheduled Bookings	Cost / Scheduled Booking
Static · Original Lander	$111.49	1,360	$81.98	1.54%	18	0	—
Video · Book Strategy Session	$76.34	779	$98.00	3.08%	16	1	$76.34
Combined Total	$187.83	2,139	$87.81	2.10%	34	1	$187.83

RECONCILIATION · SCHEDULED BOOKINGS

GHL (GROUND TRUTH)

—

META CREDITED · SUPPRESSED

Meta's own conversion count is SUPPRESSED for this range because it reaches back before 2026-08-07, when the CAPI bridge was still stamping a hardcoded funnel URL on every booking — the custom conversion holds 4 Intake bookings plus a test contact from that period. Spend and the GHL booking count are unaffected and remain accurate for the full range.

Daily

Thu Aug 6 $87.04

Fri Aug 7 ·today $100.79 · 1

Creative Leaderboard

Ranked by spend · 19 ads · Scheduled Bookings from GHL CRM · verdicts gated at $150 spend

Creative	Campaign	Spend	Impr	CPM	CTR	LPV	Scheduled Bookings	Cost / Scheduled Booking	Status
UNK \| Leads \| Video \| LLC Classification /self-employed	Video	$26.03	303	$85.91	3.96%	9	1	$26.03	INCUBATE
UNK \| Leads \| Proof High Income /high-net-worth	Static	$24.43	338	$72.28	0.59%	1	0	—	INCUBATE
UNK \| Leads \| Video \| S-Corp Case Study /business-owners	Video	$21.41	254	$84.29	1.97%	3	0	—	INCUBATE
UNK \| Leads \| Entity LLC Type /business-owners	Static	$18.03	152	$118.62	2.63%	4	0	—	INCUBATE
UNK \| Leads \| Proof Business Owner /business-owners	Static	$15.88	39	$407.18	12.82%	4	0	—	INCUBATE
UNK \| Leads \| Rental Property /real-estate-investors	Static	$13.96	191	$73.09	1.57%	2	0	—	INCUBATE
UNK \| Leads \| Video \| General Benefits /	Video	$13.59	66	$205.91	0.00%	0	0	—	INCUBATE
UNK \| Leads \| Proof Real Estate /real-estate-investors	Static	$11.34	126	$90.00	0.00%	0	0	—	INCUBATE
UNK \| Leads \| Second Look Review /high-net-worth	Static	$8.16	261	$31.26	0.38%	0	0	—	INCUBATE
UNK \| Leads \| Video \| LLC Compliance /business-owners	Video	$7.81	59	$132.37	6.78%	2	0	—	INCUBATE
UNK \| Leads \| Video \| Real Estate Cash Flow /real-estate-investors	Video	$5.72	81	$70.62	3.70%	2	0	—	INCUBATE
UNK \| Leads \| Proof REI Documentary /real-estate-investors	Static	$5.24	69	$75.94	0.00%	0	0	—	INCUBATE
UNK \| Leads \| Toggle LLC S-Corp /self-employed	Static	$5.18	31	$167.10	0.00%	0	0	—	INCUBATE
UNK \| Leads \| Proof Chen Documentary /business-owners	Static	$2.78	6	$463.33	16.67%	2	0	—	INCUBATE
UNK \| Leads \| Two Doors LLC S-Corp /self-employed	Static	$2.11	15	$140.67	6.67%	1	0	—	INCUBATE
UNK \| Leads \| APR 15 Surprise /business-owners	Static	$1.93	46	$41.96	4.35%	1	0	—	INCUBATE
UNK \| Leads \| Video \| Delegate Your Taxes /self-employed	Video	$1.78	16	$111.25	0.00%	0	0	—	INCUBATE
UNK \| Leads \| Sign Guy Overpaying /business-owners	Static	$1.64	68	$24.12	1.47%	1	0	—	INCUBATE
UNK \| Leads \| iMessage Reactive Filing /self-employed	Static	$0.81	18	$45.00	5.56%	2	0	—	INCUBATE

Dimmed rows are ACTIVE ads that served zero impressions in this window. They are shown rather than dropped, so the table matches the ad count in Ads Manager.

Format Analysis

SPEND BY FORMAT

Static image $111.49

Video $76.34

SCHEDULED BOOKINGS BY FORMAT

Static image 0

Video 1

CPM BY FORMAT

Static image $81.98

Video $98.00

By landing page

Landing path	Ads	Spend	Impr	LPV	Scheduled Bookings	Cost / Scheduled Booking
/business-owners	7	$69.48	624	17	0	—
/real-estate-investors	4	$36.26	467	4	0	—
/self-employed	5	$35.91	383	12	1	$35.91
/high-net-worth	2	$32.59	599	1	0	—
/	1	$13.59	66	0	0	—

By placement

Placement	Spend	Impr	CPM	CTR (Link)	LPV
facebook · feed	$93.98	886	$106.07	1.81%	11
instagram · feed	$42.16	508	$83.00	1.97%	10
instagram · instagram_reels	$29.24	495	$59.08	2.42%	7
instagram · instagram_stories	$19.11	225	$84.93	2.67%	6
facebook · facebook_stories	$3.07	21	$146.01	4.76%	0
unknown · unknown	$0.27	4	$67.69	0.00%	0

Key Insights

Sample is too small for conclusions

This range covers 2 day(s) and $188 of spend. Read it as instrumentation proof, not as a performance verdict. Every per-ad badge stays gated until an ad clears $150 in spend.

Booking came from UNK | Leads | Video | LLC Classification

Video · /self-employed · $26.03 spent, 1 booking(s) at $26 each.

5 ad(s) served with zero link clicks

Static image vs Video CPM

Static image $82 CPM at 1.54% link CTR vs Video $98 CPM at 3.08%.

Every counted scheduled booking (1)

Booked (PT)	Name	Ad	Placement	Appointment	Click ID
2026-08-07	Joanna Afolabi	video-llc-classification	Instagram_Feed	2026-08-11	yes

Excluded from the count: 1 × test contact. Shown so an exclusion can never look like an absence.

Recommendations

Budget and creative decisions for the week ahead

high Let the window fill before moving any budget

ACTION: No ad has yet cleared $150 in spend since the 2026-08-07 cutoff, so no scale/pause call is statistically meaningful. Hold current budgets ($105/day combined) and re-read this page in a week.

EXPECTED IMPACT: Prevents the classic small-sample error of killing a creative that simply has not been given enough impressions to show its true rate.

Scope: front-end only, ending at scheduled booking

Show rate, close rate, revenue and ROAS are deliberately absent. Verified 2026-08-06 across all 28 opportunities in Uncle Kam's pipeline: every one has a zero-second create-to-stage-change delta and $0 value, so those tiles have no data source. They appear the day someone works the pipeline, and not before.

Generated 2026-08-07T23:30:50.964567+00:00 · artifact uncle-kam.json

⚠️ INTERNAL ONLY — tracking not verified

Front-end counts are Meta's own onsite_web_lead self-report. No CRM cross-check is wired up for this account, so the conversion number cannot be reconciled against ground truth. These figures must not be sent to the client or used in a client-facing report until a real conversion is verified the way Uncle Kam's was.

PAID SOCIAL · CREATIVE PERFORMANCE

Nordanyan Law

📅 This month · 2026-08-01 → 2026-08-07 · 7d · America/Los_Angeles · Leads from Meta self-report

This month Last 7 days Last 30 days Today All time Since 2026-08-01 (verified window)

$91.71

COST / LEAD

Quiz

Quiz Funnel · WC · CA

$3,754.02 spend · 39 leads · $96.26 / lead

WC Leads

Leads · Workers Comp · CA

$1,823.09 spend · 14 leads · $130.22 / lead

$500/day budget

WidgetOpen

WidgetOpen Test · WC · CA

$1,392.84 spend · 23 leads · $60.56 / lead

Total Spend

$6,969.95

Impressions

257,291

Link Clicks

2,721

CPM

$27.09

CTR (Link)

1.06%

Landing Page Views

2,282

Leads

Meta self-report

Cost / Lead

$91.71

target $150

Campaign Comparison

3 campaigns · 2026-08-01 → 2026-08-07

Campaign	Spend	Impressions	CPM	CTR (Link)	LPV	Leads	Cost / Lead
Quiz Funnel · WC · CA	$3,754.02	113,557	$33.06	0.98%	1016	39	$96.26
Leads · Workers Comp · CA	$1,823.09	85,764	$21.26	0.59%	415	14	$130.22
WidgetOpen Test · WC · CA	$1,392.84	57,970	$24.03	1.89%	851	23	$60.56
Combined Total	$6,969.95	257,291	$27.09	1.06%	2,282	76	$91.71

RECONCILIATION · LEADS

NO CRM CROSS-CHECK

This client's count is Meta's own `onsite_web_lead` self-report. There is no CRM cross-check wired up, so the number cannot be reconciled against ground truth and must not be presented to a client as verified.

Daily

Sat Aug 1 $902.80 · 11

Sun Aug 2 $640.61 · 15

Mon Aug 3 $1,294.52 · 14

Tue Aug 4 $846.95 · 4

Wed Aug 5 $1,402.12 · 21

Thu Aug 6 $864.62 · 5

Fri Aug 7 ·today $1,018.33 · 6

Creative Leaderboard

Ranked by spend · 29 ads · Leads from Meta self-report · verdicts gated at $750 spend

Creative	Campaign	Spend	Impr	CPM	CTR	LPV	Leads	Cost / Lead	Status
NL_denied_video_v1 /qualify/work-injury	Quiz	$1,886.55	41,019	$45.99	0.84%	319	20	$94.33	PAUSE
NL_retaliation-es_video_v1 /es/lesion-laboral	Quiz	$1,636.22	68,813	$23.78	1.03%	638	16	$102.26	PAUSE
script 7 - avatar a /wclpfb26	WC Leads	$1,548.51	79,080	$19.58	0.54%	356	11	$140.77	PAUSE
NL_adjuster-silence_ES_helen_arcads1-0_script2 /es/evaluacion	WidgetOpen	$406.49	20,993	$19.36	1.49%	252	19	$21.39	INCUBATE
NL_adjuster-silence_EN_max_arcads1-0_script1 /qualify/work-injury	WidgetOpen	$197.65	4,566	$43.29	4.27%	132	1	$197.65	INCUBATE
script 5 - avatar b /wclpfb26	WC Leads	$191.70	4,025	$47.63	1.42%	40	2	$95.85	INCUBATE
NL_authority_ES_matthew_arcads1-0_script10 /es/evaluacion	WidgetOpen	$161.74	8,469	$19.10	1.62%	113	0	—	INCUBATE
NL_interview_2_EN_charles_arcads1-0_script7 /qualify/work-injury	WidgetOpen	$119.91	2,748	$43.64	2.51%	53	0	—	INCUBATE
NL_economic_survival:ttd_ES_matthew_arcads1-0_script12 /es/evaluacion	WidgetOpen	$112.74	5,667	$19.89	2.12%	93	0	—	INCUBATE
NL_denied_ES_helen_arcads1-0_script3 /es/evaluacion	WidgetOpen	$108.04	5,255	$20.56	1.10%	49	2	$54.02	INCUBATE
NL_interview_1_EN_charles_arcads1-0_script6 /qualify/work-injury	WidgetOpen	$101.59	3,990	$25.46	1.55%	50	1	$101.59	INCUBATE
NL_three-things_video_v1 /qualify/work-injury	Quiz	$64.81	1,013	$63.98	2.47%	23	2	$32.41	INCUBATE
NL_retaliation_ES_robert_arcads1-0_script9 /es/evaluacion	WidgetOpen	$56.35	2,190	$25.73	1.46%	24	0	—	INCUBATE
script 6 - avatar b /wclpfb26	WC Leads	$49.49	696	$71.11	0.72%	6	0	—	INCUBATE
NL_adjuster_video_v1 /qualify/work-injury	Quiz	$46.56	688	$67.67	2.03%	14	1	$46.56	INCUBATE
NL_immigration_rights_ES_robert_arcads1-0_script8 /es/evaluacion	WidgetOpen	$40.93	942	$43.45	2.34%	20	0	—	INCUBATE
NL_adjuster-silence_EN_wallace_arcads1-0_script1 /qualify/work-injury	WidgetOpen	$40.32	1,251	$32.23	3.68%	31	0	—	INCUBATE
NL_your-rights-es_video_v1 /es/lesion-laboral	Quiz	$35.86	1,090	$32.90	0.73%	9	0	—	INCUBATE
NL_claim-worth_video_v1 /qualify/work-injury	Quiz	$35.06	231	$151.77	3.03%	4	0	—	INCUBATE
NL_family:spouse_ES_lauren_arcads1-0_script11 /es/evaluacion	WidgetOpen	$27.79	1,395	$19.92	1.08%	10	0	—	INCUBATE
NL_your-rights_video_v1 /qualify/work-injury	Quiz	$25.19	436	$57.78	1.38%	7	0	—	INCUBATE
NL_retaliation_video_v1 /qualify/work-injury	Quiz	$23.77	267	$89.03	0.37%	1	0	—	INCUBATE
NL_authority_refresh_EN_clarence_arcads1-0_script4 /qualify/work-injury	WidgetOpen	$19.29	504	$38.27	5.75%	24	0	—	INCUBATE
img 53 /wclpfb26	WC Leads	$18.27	1,785	$10.24	0.73%	11	1	$18.27	INCUBATE
AI Video — The Call v1 /wclpfb26	WC Leads	$6.35	33	$192.42	6.06%	1	0	—	INCUBATE
img 60 /wclpfb26	WC Leads	$4.56	91	$50.11	1.10%	1	0	—	INCUBATE
script 5 - avatar a /wclpfb26	WC Leads	$3.09	38	$81.32	0.00%	0	0	—	INCUBATE
img 65 /wclpfb26	WC Leads	$0.57	13	$43.85	0.00%	0	0	—	INCUBATE
script 6 - avatar a /wclpfb26	WC Leads	$0.55	3	$183.33	0.00%	0	0	—	INCUBATE

Dimmed rows are ACTIVE ads that served zero impressions in this window. They are shown rather than dropped, so the table matches the ad count in Ads Manager.

Format Analysis

SPEND BY FORMAT

Quiz funnel $3,754.02

Mixed $1,823.09

Widget test $1,392.84

LEADS BY FORMAT

Quiz funnel 39

Mixed 14

Widget test 23

CPM BY FORMAT

Quiz funnel $33.06

Mixed $21.26

Widget test $24.03

By landing page

Landing path	Ads	Spend	Impr	LPV	Leads	Cost / Lead
/qualify/work-injury	11	$2,560.70	56,713	658	25	$102.43
/wclpfb26	9	$1,823.09	85,764	415	14	$130.22
/es/lesion-laboral	2	$1,672.08	69,903	647	16	$104.50
/es/evaluacion	7	$914.08	44,911	561	21	$43.53

By placement

Placement	Spend	Impr	CPM	CTR (Link)	LPV
facebook · facebook_reels	$3,570.39	149,100	$23.95	0.58%	791
facebook · feed	$1,792.13	48,920	$36.63	1.96%	832
instagram · instagram_reels	$613.99	27,566	$22.27	0.34%	73
instagram · feed	$413.44	10,828	$38.18	0.90%	90
facebook · facebook_stories	$158.23	2,394	$66.10	3.68%	73
facebook · instream_video	$105.20	2,455	$42.85	2.77%	56
audience_network · rewarded_video	$98.87	1,999	$49.46	16.01%	201
instagram · instagram_stories	$90.93	2,360	$38.53	1.06%	21
audience_network · an_classic	$77.30	1,214	$63.67	10.05%	58
facebook · facebook_reels_overlay	$44.46	9,957	$4.47	0.81%	71
unknown · unknown	$2.11	117	$18.00	1.71%	7
facebook · facebook_profile_feed	$1.27	106	$11.99	0.00%	0
facebook · search	$1.18	218	$5.43	2.75%	7
facebook · facebook_notification	$0.65	14	$46.48	7.14%	1
instagram · instagram_explore_grid_home	$0.15	34	$4.45	0.00%	0
instagram · instagram_search	$0.01	7	$1.43	0.00%	0
facebook · right_hand_column	$0.00	1	$0.00	0.00%	0
whatsapp · status	$0.00	1	$0.00	0.00%	0

Key Insights

Booking came from img 53

WC Leads · /wclpfb26 · $18.27 spent, 1 booking(s) at $18 each.

3 ad(s) served with zero link clicks

Impressions but no link clicks: script 5 - avatar a, img 65, script 6 - avatar a. Normal at low volume; a persistent zero is a creative problem.

Quiz funnel vs Mixed CPM

Quiz funnel $33 CPM at 0.98% link CTR vs Mixed $21 CPM at 0.59%.

Data warnings

This client's tracking has NOT been verified end-to-end. Internal only — these numbers must not reach a client-facing surface.

Recommendations

Budget and creative decisions for the week ahead

medium Review NL_denied_video_v1

ACTION: $1,887 spent with zero bookings. Audit the creative and the /qualify/work-injury path before spending more.

EXPECTED IMPACT: Frees $1,887 to reallocate to proven creative.

medium Review NL_retaliation-es_video_v1

ACTION: $1,636 spent with zero bookings. Audit the creative and the /es/lesion-laboral path before spending more.

EXPECTED IMPACT: Frees $1,636 to reallocate to proven creative.

medium Review script 7 - avatar a

ACTION: $1,549 spent with zero bookings. Audit the creative and the /wclpfb26 path before spending more.

EXPECTED IMPACT: Frees $1,549 to reallocate to proven creative.

Scope: front-end only, ending at lead

Generated 2026-08-07T23:31:44.764401+00:00 · artifact nordanyan.json