Growth cockpit

Track + optimize · spend → leads → qualified → cases

Overview Paid SEO Leads Content

Leads by intake source — Jul 2026 MTD

Finer than the Overview channel rollup: every lead-intake method × funnel stage. leads = all opps that entered · qualified = retainer-sent+ · cases = signed.

Source Leads Qualified Cases Lead→Case
Facebook 55 7 5 9.1%
Intaker 39 6 2 5.1%
Google Ads 6 1 1 16.7%

Source = GHL Lead Pipeline (live via the Nordanyan PIT). Detailed views: attribution · conversion health · pipeline · CallRail call detail = next.