Account findings
Latest finding per area within 14d window · LAST UPDATE 2026-04-30
Account Structure
3 clear 3 issues| Code | Area | Status | Severity | Finding |
|---|---|---|---|---|
| A1 | Campaign Structure | Issue | — | 1 active campaigns, 1 naming issues |
| A2 | Ad Set Structure | Clear | — | 2 active ad sets across 9 campaigns |
| A3 | Ad Count | Issue | — | 27 active ads across 2 ad sets, 2 diluted |
| A4 | Special Ad Categories | Issue | — | 1 of 9 campaigns declare SAC |
| A5 | Budget Optimization (CBO vs ABO) | Clear | — | 1 CBO, 0 ABO active campaigns | $18,792 30-day spend |
| A6 | Advantage+ Adoption | Clear | — | 2 Advantage+ Audience |
Audience & Targeting
3 clear 3 issues| Code | Area | Status | Severity | Finding |
|---|---|---|---|---|
| B1 | Audience Overlap | Clear | — | Insufficient custom audience usage for overlap detection |
| B2 | Custom Audiences | Issue | — | 11 audiences, 6 stale (>90 days) |
| B3 | Lookalike Audiences | Clear | — | 5 lookalikes |
| B4 | Targeting Scope | Clear | — | 2 active ad sets analyzed |
| B5 | Exclusion Strategy | Issue | MED | 2 prospecting without exclusions |
| B6 | Audience Size | Issue | MED | 11 audiences analyzed, 11 below 500 minimum |
Budget & Bidding
2 clear 4 issues| Code | Area | Status | Severity | Finding |
|---|---|---|---|---|
| D1 | Budget Utilization | Issue | — | 1 campaigns with budget, $1,000.00/day total |
| D2 | Bid Strategy | Issue | — | 2 ad sets: Lowest Cost (Auto) (2) |
| D3 | Learning Phase | Clear | — | 0 stable, 0 learning, 0 limited out of 2 active |
| D4 | Budget Distribution | Clear | — | 1 CBO campaigns, all balanced |
| D5 | Cost Efficiency | Issue | HIGH | WoW: 1 spiked, 0 improved, 0 stable — account CPA $386.47 |
| D6 | Scaling Readiness | Issue | — | 1 ready to scale, 0 not ready |
Conversion Tracking
2 clear 4 issues| Code | Area | Status | Severity | Finding |
|---|---|---|---|---|
| E1 | Pixel Health | Clear | — | 1 pixel(s), 1 active |
| E2 | Conversions API (CAPI) | Issue | MED | CAPI not confirmed — manual verification recommended |
| E3 | Event Match Quality | Issue | — | EMQ not available via API — manual check recommended |
| E4 | Standard Events & Custom Conversions | Issue | MED | No custom conversions |
| E5 | Attribution Settings | Issue | — | Default attribution (7d click / 1d view), 15 ad sets evaluated |
| E6 | Conversion Priority | Clear | — | 1 goal(s) in use, conversion optimization active |
Creative & Ad Quality
3 clear 4 issues| Code | Area | Status | Severity | Finding |
|---|---|---|---|---|
| C1 | Creative Diversity | Clear | — | 56 ads: carousel 80%, video 20% |
| C2 | Creative Fatigue | Clear | — | No fatigue detected across 27 ads |
| C3 | Ad Copy | Clear | — | 56 ads inventoried, 56 with creative details |
| C4 | A/B Testing | Issue | — | 3/15 ad sets have A/B testing (20%), 0 active with single ad |
| C5 | Creative Refresh | Issue | — | 42/56 ads older than 45d |
| C6 | Video Performance | Issue | — | 8 video ads, 3.1% avg ThruPlay, 8 with weak hooks |
| C7 | Ad Relevance | Issue | — | Account CTR 0.83%, avg CPC $3.47 — 2 low-relevance ads flagged |
Placement & Delivery
2 clear 2 issues| Code | Area | Status | Severity | Finding |
|---|---|---|---|---|
| F1 | Placement Performance | Issue | — | 15 placements, best CPA $142.83, 1 with zero conversions |
| F2 | Placement-Creative Fit | Clear | — | 14 active placements, 26 unique creative(s) |
| F3 | Device Breakdown | Clear | — | 3 device categories, mobile 99%, desktop/mobile CPA ratio 0.5x |
| F4 | Geographic Performance | Issue | MED | 4 regions, 1 with zero conversions ($18,788.54 wasted) |
Audit History (30 days)
| Date | Mode | Areas | Clear | Issues | HIGH | MED | Health |
|---|---|---|---|---|---|---|---|
| 2026-04-30 | creative | 7 | 3 | 4 | 0 | 0 | 43% |
| 2026-04-28 | full | 35 | 15 | 20 | 1 | 5 | 43% |
| 2026-04-23 | creative | 7 | 3 | 4 | 0 | 0 | 43% |
| 2026-04-21 | full | 35 | 16 | 19 | 0 | 5 | 46% |
| 2026-04-16 | creative | 7 | 3 | 4 | 0 | 0 | 43% |
| 2026-04-14 | full | 35 | 16 | 19 | 0 | 5 | 46% |
| 2026-04-09 | creative | 7 | 3 | 4 | 0 | 0 | 43% |
| 2026-04-07 | full | 35 | 15 | 20 | 1 | 5 | 43% |
| 2026-04-02 | creative | 7 | 3 | 4 | 0 | 0 | 43% |
How to Read This Report
Health score is the percentage of audit checks that passed (clear). 90%+ = healthy account, 70-89% = needs attention, <70% = significant issues requiring action.
Severity levels: HIGH = material impact on performance or spend (fix within 24h). MEDIUM = optimization opportunity or minor risk (fix within 1 week). LOW = best practice suggestion (address when convenient).
Finding categories group checks by area: bidding, budget, targeting, ad copy, extensions, conversions, etc. A cluster of issues in one category suggests a systemic problem rather than isolated fixes.
Audit history shows the 30-day trend — improving health scores mean optimizations are working. Sudden drops indicate new issues introduced by account changes or external factors.